Difference between revisions of "Birdseye Div. General Foods"
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| primary_business = Frozen Food Packer | | primary_business = Frozen Food Packer | ||
| primary_town = Santa Cruz | | primary_town = Santa Cruz | ||
| + | | primary_years = 1948- | ||
}} | }} | ||
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| + | The '''Birdseye''' brand of General Foods packed frozen foods in Santa Cruz and Watsonville in the 20th century. | ||
| + | General Foods first opened a plant in Santa Cruz in 1948, initially to pack brussell sprouts, borrowing space from the Santa Cruz Artichoke and Sprout Growers Association<ref>Santa Cruz's Westside: A Vegetable Packing Hub. In [http://www.santacruzwaves.com/local-loop/santa-cruzs-westside-a-vegetable-packing-hub/ Santa Cruz Waves].</ref>. By 1956, the company had 48,000 square feet of factory and 450 employees at harvest season packing spinach, sprouts, broccoli, lima beans, and strawberries<ref>Birds Eye Employs 450 Workers. [http://www.newspapers.com/newspage/57678356/ June 17, 1956 Santa Cruz Sentinel].</ref>. The packing housed complex would occasionally use a portable ice crusher to pre-ice refrigerator cars. | ||
| + | |||
| + | The Santa Cruz site was redeveloped for retail in 2002. The Watsonville site was finally shut down in 2006<ref>Bird's Eye Gives the Gift of Unemployment. [http://www.cityonahillpress.com/2007/01/11/birds-eye-gives-the-gift-of-unemployment/ January 11, 2007 City of a Hill Press].</ref>. | ||
==Locations== | ==Locations== | ||
{| class="wikitable" | {| class="wikitable" | ||
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! Location !! Years !! Address !! Details | ! Location !! Years !! Address !! Details | ||
|- | |- | ||
| − | | Santa Cruz || 1962 || | + | | Santa Cruz || 1962 || 320 Ingalls Street || Corner of Fair |
| + | |- | ||
| + | | Watsonville || -2006 || Harvest Dr. || | ||
|- | |- | ||
|} | |} | ||
| − | == | + | ==References== |
| + | <references/> | ||
[[Category:Santa Cruz]] | [[Category:Santa Cruz]] | ||
[[Category:Frozen Food Packer]] | [[Category:Frozen Food Packer]] | ||
Latest revision as of 04:11, 11 October 2014
| Business |
Frozen Food Packer |
|---|---|
| Main Location |
Santa Cruz |
The Birdseye brand of General Foods packed frozen foods in Santa Cruz and Watsonville in the 20th century. General Foods first opened a plant in Santa Cruz in 1948, initially to pack brussell sprouts, borrowing space from the Santa Cruz Artichoke and Sprout Growers Association[1]. By 1956, the company had 48,000 square feet of factory and 450 employees at harvest season packing spinach, sprouts, broccoli, lima beans, and strawberries[2]. The packing housed complex would occasionally use a portable ice crusher to pre-ice refrigerator cars.
The Santa Cruz site was redeveloped for retail in 2002. The Watsonville site was finally shut down in 2006[3].
Locations
| Location | Years | Address | Details |
|---|---|---|---|
| Santa Cruz | 1962 | 320 Ingalls Street | Corner of Fair |
| Watsonville | -2006 | Harvest Dr. |
References
- ↑ Santa Cruz's Westside: A Vegetable Packing Hub. In Santa Cruz Waves.
- ↑ Birds Eye Employs 450 Workers. June 17, 1956 Santa Cruz Sentinel.
- ↑ Bird's Eye Gives the Gift of Unemployment. January 11, 2007 City of a Hill Press.