Difference between revisions of "Birdseye Div. General Foods"

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{{Infobox
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{{Infobox_Industry
| title = Summary
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| primary_business = Frozen Food Packer
| header1 = Business Details
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| primary_town = Santa Cruz
| label2 = Primary Town
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| primary_years = 1948-
| data2 = Santa Cruz
 
 
}}
 
}}
==Summary==
 
  
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The '''Birdseye''' brand of General Foods packed frozen foods in Santa Cruz and Watsonville in the 20th century.
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General Foods first opened a plant in Santa Cruz in 1948, initially to pack brussell sprouts, borrowing space from the Santa Cruz Artichoke and Sprout Growers Association<ref>Santa Cruz's Westside: A Vegetable Packing Hub.  In [http://www.santacruzwaves.com/local-loop/santa-cruzs-westside-a-vegetable-packing-hub/ Santa Cruz Waves].</ref>. By 1956, the company had 48,000 square feet of factory and 450 employees at harvest season packing spinach, sprouts, broccoli, lima beans, and strawberries<ref>Birds Eye Employs 450 Workers. [http://www.newspapers.com/newspage/57678356/ June 17, 1956 Santa Cruz Sentinel].</ref>.  The packing housed complex would occasionally use a portable ice crusher to pre-ice refrigerator cars.
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The Santa Cruz site was redeveloped for retail in 2002.  The Watsonville site was finally shut down in 2006<ref>Bird's Eye Gives the Gift of Unemployment.  [http://www.cityonahillpress.com/2007/01/11/birds-eye-gives-the-gift-of-unemployment/ January 11, 2007 City of a Hill Press].</ref>.
 
==Locations==
 
==Locations==
 
{| class="wikitable"
 
{| class="wikitable"
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! Location !! Years !! Address !! Details
 
! Location !! Years !! Address !! Details
 
|-
 
|-
| Santa Cruz || 1962 || Fair and Ingalls Street ||  
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| Santa Cruz || 1962 || 320 Ingalls Street || Corner of Fair
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|-
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| Watsonville ||  -2006 || Harvest Dr. ||
 
|-
 
|-
 
|}
 
|}
==Details==
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==References==
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<references/>
 
[[Category:Santa Cruz]]
 
[[Category:Santa Cruz]]
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[[Category:Frozen Food Packer]]

Latest revision as of 04:11, 11 October 2014

Summary
Business

Frozen Food Packer
Main Location

Santa Cruz

The Birdseye brand of General Foods packed frozen foods in Santa Cruz and Watsonville in the 20th century. General Foods first opened a plant in Santa Cruz in 1948, initially to pack brussell sprouts, borrowing space from the Santa Cruz Artichoke and Sprout Growers Association[1]. By 1956, the company had 48,000 square feet of factory and 450 employees at harvest season packing spinach, sprouts, broccoli, lima beans, and strawberries[2]. The packing housed complex would occasionally use a portable ice crusher to pre-ice refrigerator cars.

The Santa Cruz site was redeveloped for retail in 2002. The Watsonville site was finally shut down in 2006[3].

Locations

Location Years Address Details
Santa Cruz 1962 320 Ingalls Street Corner of Fair
Watsonville -2006 Harvest Dr.

References

  1. Santa Cruz's Westside: A Vegetable Packing Hub. In Santa Cruz Waves.
  2. Birds Eye Employs 450 Workers. June 17, 1956 Santa Cruz Sentinel.
  3. Bird's Eye Gives the Gift of Unemployment. January 11, 2007 City of a Hill Press.