Difference between revisions of "Hershel California Fruit Products"

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(Merge Contadina and Hershel California Fruit Products pages.)
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{{Infobox_Industry
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#REDIRECT [[Contadina Canning]]
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| primary_business = Cannery
 
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| primary_dates = 1920 - 1956
 
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| brands = Pacific Star, Contadina
 
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| successors = [[Tri-Valley Growers]], [[Aron Cannery Company]]
 
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}}
 
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'''Hershel California Fruit Products''' was a prominent California canner, producing under the Contadina and Pacific Star brands.  The company had canneries in San Jose and the Central Valley at various times; the principal was [[Aron Hershel]], a Hungarian immigrant.  The company first appeared as new owner of the Contadina cannery at Race and Moorpark in 1920.  This plant had been built and run by the Aiello family since 1917, but disappeared from city directories in 1919 only to appear again as Hershel California in 1920, with Aron Hershel as the principal.
 
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The headquarters was San Jose, with branch offices in San Francisco and New York.  The company canned many products.  A 1920 ad noted that they canned fruit, tomatoes, and cardoons, but listed tomato paste as their specialty.  Hershel California then purchased the "Pacific Star brand in 1922<ref>Hershel California Fruit Products Company Makes Notable Acquisition: [http://books.google.com/books?id=2S0dAQAAMAAJ&pg=RA5-PA40&lpg=RA5-PA40&dq=contadina+cannery+%22san+jose%22&source=bl&ots=9QFYaxzvHB&sig=Tu7vlwpVahRoKFRwaMuKRnKDnqU&sa=X&ei=4hItUKPyFcm2yAGB2oHQDw&ved=0CD4Q6AEwCQ#v=onepage&q=contadina%20cannery%20%22san%20jose%22&f=false October 1922 Western Canner and Packer].</ref>.
 
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Hershel was active in selling the product to the easy coast<ref>H. Hershel Reviews Eastern Trade Situation:
 
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[http://books.google.com/books?id=2S0dAQAAMAAJ&dq=western%20canner%20and%20packer&pg=PA46#v=onepage&q=western%20canner%20and%20packer&f=false May 1922 Western Canner and Packer].</ref>
 
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That year, the company planned to can 150,000 cases of tomato paste; the purchase would increase their volume by 20,000 cases.  Hershel also declared that 90% of 1922 pack had already been sold.
 
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The company bought additional land at Race and Moorpark in 1925<ref>California Canneries: [http://books.google.com/books?id=2S0dAQAAMAAJ&dq=western%20canner%20and%20packer&pg=RA2-PA34#v=onepage&q=western%20canner%20and%20packer&f=false July 1922 Western Canner and Packer]</ref>, and added a new building for $12,000 in 1928<ref>[http://www26.us.archive.org/stream/buildingengineer28128cont/buildingengineer28128cont_djvu.txt Building and Engineering News, 1928].
 
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"INDUSTRIAL building, one story, $12,630, Moorpark and Race Sts, San Jose; owner Herschiel Fruit Prod. Company, Premises; contractor. Megna & Newell, Bank of Italy Building, San Jose"</ref>
 
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By 1935, Hershel California had sold the San Jose cannery, probably to Antonio Morici, the east coast investor who had helped set up Contadina,  and started construction on a new plant south of Lodi<ref>Tomato Cannery Started By Aron Hershel South of Lodi: [http://news.google.com/newspapers?id=e61AAAAAIBAJ&sjid=lO4HAAAAIBAJ&pg=5497%2C2822270 March 29, 1935 Lodi News].
 
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The article notes that Hershel had just "disposed of his interests in the San Jose concern"</ref>.
 
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The San Jose cannery and Contadina brand eventually became part of [[Glorietta Foods]], which merged into [[Tri-Valley Growers]].
 
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The Modesto cannery eventually went to [[Flotill Foods]], which closed the plant in 1979<ref>[http://news.google.com/newspapers?nid=1948&dat=19791203&id=D_IiAAAAIBAJ&sjid=RcwFAAAAIBAJ&pg=1014,1404303 December 3, 1979 Modesto Bee].</ref>
 
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The  Riverbank plant appears to have eventually become Sun Garden-Gagni <ref>[http://www.modbee.com/2009/11/09/926050/riverbank-cannerys-future-on-the.html November 9, 2009 Modesto Bee]</ref>
 
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The sale of old railroad land next to the cannery (and relinquishment of government restrictions from transcontinental railroad land grant) mentioned sale of land to Hershel<ref>[http://www.gpo.gov/fdsys/pkg/CRPT-108srpt305/html/CRPT-108srpt305.htm HR 1658].</ref>.
 
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==Locations==
 
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{| class="wikitable"
 
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|-
 
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! Location !! Years !! Address !! Details
 
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|-
 
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| Lodi || 1935-<ref>Tomato Cannery Started By Aron Hershel South of Lodi: [http://news.google.com/newspapers?id=e61AAAAAIBAJ&sjid=lO4HAAAAIBAJ&pg=5497%2C2822270 March 29, 1935 Lodi News].
 
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The article notes that Hershel had just "disposed of his interests in the San Jose concern"</ref> || [http://maps.google.com/maps?q=%20Eight%20Mile%20Road%2C%20west%20of%20Cherokee%20Lane,Lodi  Eight Mile Road, west of Cherokee Lane] || 
 
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|-
 
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| Riverbank || 1956, 1961<ref>Hershel California Fruit Products: In [https://archive.org/stream/plantsunderusdac10unit/plantsunderusdac10unit_djvu.txt Plants Under Continuous USDA Inspection], 1961.</ref> || [http://maps.google.com/maps?q=Stanislaus%20Street,Riverbank Stanislaus Street] || Article about cannery building screening for waste solids<ref>[http://news.google.com/newspapers?id=PXMuAAAAIBAJ Feb 1, 1956 Modesto Bee].</ref>.
 
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|-
 
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| San Francisco || 1921 || [http://maps.google.com/maps?q=437%20Eddy,San%20Francisco 437 Eddy] || Colocated with Hershel Rothenberg Company
 
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|-
 
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| San Jose || 1920-1980's || [http://maps.google.com/maps?q=%20Moorpark%20and%20Race%20Street,San%20Jose  Moorpark and Race Street] || Turned into office buildings in the 1980s.
 
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|-
 
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| Woodland || 1961 || [http://maps.google.com/maps?q=%3F%3F%3F,Woodland ???] ||  Originally Matmor canning (14 car spur on SN). Name changed to Hershel sometime in the 1940's.
 
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|-
 
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|}
 
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==Aron Hershel==
 
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Aron Hershel, was born in Targu Okna, Romania in 1884.  He emigrated to the U.S. in 1904, and by 1913 was the proprietor of the German Cooperage Company at 117 Brazil St. in San Francisco in 1913.  He, his brother Morris, and family lived at 38 Theta Ave. in Daly City in 1910.  In 1925, he lived on Fremont St. in San Jose's Rose Garden neighborhood.  In 1940, he lived in Stockton[http://www.ancestry.com/1940-census/usa/California/Aron-Hershel_2j8v62 Ancestry.com].  Records from an appeals court case showed the Aron Cannery Company had been sold to Tri-Valley Canners in 1956 for $1,000,000.
 
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[http://ca.findacase.com/research/wfrmDocViewer.aspx/xq/fac.19590312_0041175.CA.htm/qx 168 CalApp2D Page 659] There was also a suit in 1954 against Hunts for dropping prices in order to chase out a competitor
 
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[http://mattweidnerlaw.com/blog/wp-content/uploads/2010/06/capacitycasescompendium.pdf citation of case]
 
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Estate trustee formed in 1945.  Picture of Mr Hershel in passport application. (
 
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[http://search.ancestry.com/Browse/view.aspx?dbid=1174&path=Passport+Applications%3a+Chicago%2c+New+York+City%2c+New+Orleans%2c+San+Francisco+and+Seattle%2c+1914-1925.1925.Volume+24%3a+Special+Series+-+San+Francisco.477 ancestry.com]
 
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New cannery in 1935 had equipment built by the [[Canned Fruit Machinery Company]] of San Jose.
 
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==References==
 
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<references/>
 
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[[Category:Riverbank]]
 
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[[Category:San Francisco]]
 
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[[Category:San Jose]]
 
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[[Category:Woodland]]
 
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[[Category:Cannery]]
 
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[[Category:West San Jose]]
 
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[[Category:Lodi]]
 

Latest revision as of 01:34, 28 November 2023

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