Difference between revisions of "Aunt Jo's Prune Products"

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'''Aunt Jo's Prune Products''' was a San Jose-based candied prune manufacturer.  The company was founded in 1928 by Alfred and Jo Gabrielson.  Gabrielson had been the foreign sales manager of the [[California Prune and Apricot Growers]] and representative in Europe for Sunmaid raisins.  Mrs. Gabrielson had seen prune-based confections in France, and wanted to try to make similar items in California.  The prunes had chocolate, ginger, and orange peel added<ref>Confection is Making Fruit More Popular: [http://news.google.com/newspapers?id=FigiAAAAIBAJ&sjid=DqQFAAAAIBAJ&pg=1520%2C6568574 March 17, 1928 San Jose Evening News]</ref><ref>Advertisement: [http://news.google.com/newspapers?id=FigiAAAAIBAJ&sjid=DqQFAAAAIBAJ&pg=4828%2C6642654 March 17, 1928 San Jose Evening News].</ref>.
 
'''Aunt Jo's Prune Products''' was a San Jose-based candied prune manufacturer.  The company was founded in 1928 by Alfred and Jo Gabrielson.  Gabrielson had been the foreign sales manager of the [[California Prune and Apricot Growers]] and representative in Europe for Sunmaid raisins.  Mrs. Gabrielson had seen prune-based confections in France, and wanted to try to make similar items in California.  The prunes had chocolate, ginger, and orange peel added<ref>Confection is Making Fruit More Popular: [http://news.google.com/newspapers?id=FigiAAAAIBAJ&sjid=DqQFAAAAIBAJ&pg=1520%2C6568574 March 17, 1928 San Jose Evening News]</ref><ref>Advertisement: [http://news.google.com/newspapers?id=FigiAAAAIBAJ&sjid=DqQFAAAAIBAJ&pg=4828%2C6642654 March 17, 1928 San Jose Evening News].</ref>.
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Aunt Jo's played up the Santa Clara Valley and California angle in their advertising.  The company also bragged that they packaged their candies in California redwood boxes<ref>Advertisement: [http://news.google.com/newspapers?id=DygiAAAAIBAJ&sjid=DqQFAAAAIBAJ&pg=6417%2C5017268 March 1, 1928 San Jose Evening News].</ref>.  Boxes that survive show thin,wide wooden boxes<ref>Vintage Home: [http://www.pinterest.com/pin/561964859723602577/ Pinterest].</ref>.
  
 
The business was taken over by a consortium of dried fruit businessmen in 1929, including Ed Richmond, Elton Shaw, and Louis Normandin<ref>Enlarged Industry: [http://news.google.com/newspapers?id=9VIiAAAAIBAJ&sjid=Q6QFAAAAIBAJ&pg=2322%2C6585234 May 31, 1929 San Jose Evening News]</ref>
 
The business was taken over by a consortium of dried fruit businessmen in 1929, including Ed Richmond, Elton Shaw, and Louis Normandin<ref>Enlarged Industry: [http://news.google.com/newspapers?id=9VIiAAAAIBAJ&sjid=Q6QFAAAAIBAJ&pg=2322%2C6585234 May 31, 1929 San Jose Evening News]</ref>

Revision as of 14:36, 18 March 2014

Aunt Jo's Prune Products was a San Jose-based candied prune manufacturer. The company was founded in 1928 by Alfred and Jo Gabrielson. Gabrielson had been the foreign sales manager of the California Prune and Apricot Growers and representative in Europe for Sunmaid raisins. Mrs. Gabrielson had seen prune-based confections in France, and wanted to try to make similar items in California. The prunes had chocolate, ginger, and orange peel added[1][2].

Aunt Jo's played up the Santa Clara Valley and California angle in their advertising. The company also bragged that they packaged their candies in California redwood boxes[3]. Boxes that survive show thin,wide wooden boxes[4].

The business was taken over by a consortium of dried fruit businessmen in 1929, including Ed Richmond, Elton Shaw, and Louis Normandin[5]

References

  1. Confection is Making Fruit More Popular: March 17, 1928 San Jose Evening News
  2. Advertisement: March 17, 1928 San Jose Evening News.
  3. Advertisement: March 1, 1928 San Jose Evening News.
  4. Vintage Home: Pinterest.
  5. Enlarged Industry: May 31, 1929 San Jose Evening News