Birdseye Div. General Foods
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| Business |
Frozen Food Packer |
|---|---|
| Main Location |
Santa Cruz |
The Birdseye brand of General Foods packed frozen foods in Santa Cruz and Watsonville in the 20th century. General Foods first opened a plant in Santa Cruz in 1948, initially to pack brussell sprouts, borrowing space from the Santa Cruz Artichoke and Sprout Growers Association[1]. By 1956, the company had 48,000 square feet of factory and 450 employees at harvest season packing spinach, sprouts, broccoli, lima beans, and strawberries[2]. The packing housed complex would occasionally use a portable ice crusher to pre-ice refrigerator cars.
The Santa Cruz site was redeveloped for retail in 2002. The Watsonville site was finally shut down in 2006[3].
Locations
| Location | Years | Address | Details |
|---|---|---|---|
| Santa Cruz | 1962 | 320 Ingalls Street | Corner of Fair |
| Watsonville | -2006 | Harvest Dr. |
References
- ↑ Santa Cruz's Westside: A Vegetable Packing Hub. In Santa Cruz Waves.
- ↑ Birds Eye Employs 450 Workers. June 17, 1956 Santa Cruz Sentinel.
- ↑ Bird's Eye Gives the Gift of Unemployment. January 11, 2007 City of a Hill Press.